The Inside Sales – National USA & Canada role is a high-impact, dual-function position that drives new business across the United States and Canada. Operating at an approximate 50/50 split, it combines proactive outbound lead generation with disciplined bid research and market intelligence—ensuring both a steady pipeline of qualified prospects and a continuous stream of competitively identified bid and tender opportunities.
In the lead generation function, this individual runs targeted outbound campaigns, qualifies opportunities, and passes warm, sales-ready leads to regional Storage Sales Managers so field teams can focus on closing. In the bid intelligence function, this individual monitors procurement and bid platforms (e.g., Bloomberg Government/BGOV, SAM.gov, and Merx) to uncover new public- and private-sector opportunities across North America and keep Hamilton Storage positioned to compete.
This role suits a self-motivated, organized, and commercially astute professional with strong communication skills and a hunter mentality. Reporting initially to the VP Sales and Marketing (subject to organizational changes), the position is foundational to building and sustaining Hamilton Storage’s North American commercial pipeline.
Key Responsibilities
Function 1: Proactive Lead Generation & Outbound Sales (50%)
- Execute high-volume outbound calling, email, and digital campaigns targeting life sciences, biopharma, clinical research, and clinical diagnostics prospects across the USA and Canada.
- Prospect, qualify, and develop new leads, identifying key decision-makers and building a continuously replenished sales pipeline.
- Qualify opportunities against defined criteria (budget, authority, need, timeline – BANT) and hand off warm, sales-ready leads to regional Storage Sales Managers.
- Follow up on marketing-qualified leads (MQLs) from trade shows, digital campaigns, webinars, and inbound inquiries to convert interest into qualified opportunities.
- Maintain accurate, up-to-date records of all prospect interactions and pipeline activity in the CRM (HubSpot), ensuring full visibility for the sales team.
- Achieve defined KPIs—including call volume, leads generated, conversion rates, and pipeline contribution—and report activity and pipeline health to sales leadership.
Function 2: Bid Searching, Market Intelligence & Opportunity Identification (50%)
- Systematically search, monitor, and analyze government and institutional procurement platforms (e.g., Bloomberg Government/BGOV, SAM.gov, Merx, and state/provincial portals) to identify relevant bid, tender, and RFP opportunities across North America.
- Serve as the primary internal resource for bid identification, ensuring no relevant solicitation goes unnoticed and Hamilton Storage is consistently positioned to compete.
- Evaluate and qualify bids against Hamilton Storage’s capabilities and strategic priorities, escalating high-value or time-sensitive opportunities to the appropriate Sales Manager or leadership.
- Maintain a comprehensive bid tracker with timely alerts and regular reporting on active bids, deadlines, and award status.
- Gather and synthesize market intelligence—competitor activity, pricing trends, purchasing patterns, and procurement cycles—to inform sales strategy, and monitor awarded contracts for renewal and displacement opportunities.
- Support the preparation of bid responses, capability statements, and pre-qualification documents in collaboration with Sales Managers and internal stakeholders.
Cross-Functional Collaboration & Commercial Support
- Act as the strategic link between inside sales activity and field sales execution, ensuring seamless handoff of qualified leads and bid opportunities to regional Sales Managers.
- Partner with Marketing on campaign effectiveness, target account lists, and outreach templates, sharing market intelligence gathered through prospecting and bid research.
- Participate in pipeline reviews and planning sessions, and continuously improve inside sales processes, bid research workflows, and CRM hygiene.